Watching this documentary, you may often find yourself wondering, Why is anything they are saying so revolutionary? Making sure that what we produce doesn't create huge piles of non-biodegradable garbage should be the starting point of manufacturing, not its end result, no? Alas, apparently that's not so obvious to people who aren't you. Instead, it takes the combined genius of a passionate German chemist, Michael Braungart, and his friend the American designer-architect William McDonough with their concept of "cradle to cradle design", to make it all clear for us.
added by: bill